Sideroad Studio Southern Georgian Bay

For established businesses in Southern Georgian Bay

Your business has what new ones can't copy. Let's give it the tools they have.

Book a free consultation Explore some options

Meeting businesses in person through November and December 2026

CollingwoodThe Blue MountainsWasaga BeachClearviewThornburyCreemore

Your advantage

The hard part is the part you've already done

Starting a website, an app or an online store takes an afternoon now. Building a business people trust takes years: real products, a real place, real customers who come back. That can't be copied. What's left is the easy part, bringing your tools up to date.

Established businessReal customers, real products, a reputation earned over years
New technologyModern websites, online orders, smart tools, fresh content
You,
with both

Established, on old tools

Still good at the work, but harder to find, harder to book and harder to run than it needs to be.

New tools, nothing real

Easy to start and easy to copy. There are more of these every day, and customers can tell.

Both

Hard to copy and easy to choose. Your business deserves 2026, not 2015, and getting there costs less than you'd think.

Sound familiar?

The small things that cost a small business the most

Your website was built in 2015, or it's just a Facebook page.

A fast, clear site that shows your work and makes it easy to call, book, order or ask for a quote.

Quotes eat your evenings.

An instant estimate or quote builder that does the first pass, using your prices and your rules.

The phone rings while you're up a ladder.

A missed-call text that collects the job details, so you call back knowing what it's about.

Holiday orders arrive by text, DM, email and phone.

One order page with pickup times and limits you set, and a packing list at the end of the day.

You know you should post more, but there's never time.

A batch of photos and short videos of your work and your team, ready to post for weeks.

What I make

Whatever helps your business most

Every business needs something different, so there's no package. These are the four kinds of things I make, and most projects mix a few.

Websites

A modern site that looks good on a phone, loads fast and leads to one thing: a call, a booking, an order or a quote.

  • New sites and rescues of old ones
  • Google Business Profile set-up
  • Hosting and care, month to month

Custom tools

Small apps that fit how you work. Not accounting or HR software; good versions of those already exist. These handle the moments customers reach you, and the small jobs behind the counter.

  • For customers: quotes, orders, bookings, gift cards
  • Behind the counter: stock, orders, schedules, follow-ups
  • Built on accounts you own

Photos, video & content

I'm a photographer and videographer too, so the pictures come from the same person as the website, and everything matches.

  • Photos for your site, Google and social
  • Short videos, explainers and customer stories
  • Training videos for your team

Design for the real world

Not everything is on a screen. The things customers hold, wear and drive past should look as good as your website.

  • Business cards, menus and signage
  • Vehicle graphics and company wear
  • Displays and in-store screens

A few tools that work well for local businesses

Instant estimates

Customers see a price range in a minute; you get a complete job request.

Painters, cleaners, roofers, snow clearing

Online preorders

Pickup times with daily limits, so you never take more than you can make.

Bakeries, butchers, chocolatiers

Gift certificates

Sold online any hour, with a simple ledger for redeeming and balances.

Spas, salons, restaurants

Review requests

One tap after a job sends a friendly request and a direct link to your Google reviews.

Any local business

Quote & proposal builder

Turn an enquiry into a costed, branded quote in a few minutes, not an evening.

Caterers, venues, event spaces

Digital guest guides

A QR code in the room opens Wi-Fi, check-out, local tips and answers to common questions.

Inns, motels, chalet hosts

Missed-call text-back

When you can't pick up, the caller gets a text and a short form, and you get a summary.

Trades and home services

Simple trackers

One screen for the thing you track on paper now: stock, orders, rentals or staff hours.

Shops, rentals, small teams

I build the demo first.

Tell me about your business, and I'll come back with a working version made for you, using your name and your services. Click through it. If it's not useful, you don't owe me anything.

Ask for yours

About the AI part

You don't need to learn AI. I already did.

I use AI tools every day, and I keep up with them as each new one arrives. That's how I can build in days, not months, and why my prices are a fraction of what this used to cost.

I'm not here to put AI into your business. Most of what I make is ordinary, dependable technology: a website, an order form, a booking page. If something would really be better with AI inside it, like drafting replies to enquiries, I'll suggest it, and you approve anything that goes to a customer. If not, it stays out.

Technology isn't just screens and passwords. A light switch is technology, and you don't need to understand the wiring to turn on the lights. If this stuff isn't your thing, that's fine. It's mine.

How we work

A working relationship, not a one-off job

  1. A free consultation

    In person or by video. I learn how your business runs and what eats your time. With your permission I record it, so no detail gets lost.

  2. A list of ideas

    I come back with ideas made for your business, and a working demo of the most promising one, usually within a week.

  3. One simple price

    We pick what's worth doing. You get one price, in writing, before any work starts.

  4. Build, then keep improving

    Set up on accounts you own. As new things become possible, I'll bring them to you.

Plain terms

What you can count on

You own it.Your domain, your accounts, your content. If we stop working together, everything stays with you.
Fixed prices, up front.You get the price in writing before any work starts. No hourly surprises.
You stay in control.Tools can draft replies and summaries. Prices, dates and anything sent to your customers stay your call.
Nothing you don't need.If what you have already does the job, I'll tell you, and help you use it better.

Pricing

Founding-client prices

Sideroad Studio is new, and I'd rather build a few great things for local businesses than wait for big budgets. Early clients get prices that mostly cover the running costs, plus a modest fee for the build.

Start with a free consultation

We talk about your business, what's working and what isn't. No cost and no obligation.

One fixed price, in writing

Before any work starts, you get a clear scope and a single price. No hourly surprises.

Running costs, listed up front

Your domain, hosting and any outside services a tool needs are listed before you agree to anything.

Book a free consultation

Who's behind it

Austin Lansing

I've always loved technology: figuring out how things work, and making them work better. I've worked inside a large multinational consulting firm and at a small startup, so I've seen how business runs at both ends. I'm also a photographer and videographer, and I've designed and shipped my own apps, including Atlas, an iPhone app for strength training.

These days I spend most of my time with the newest AI tools, testing what each one can do. The more I use them, the clearer it gets: the biggest opportunity isn't another app. It's helping real businesses with real customers use what's now possible.

The name comes from the sideroads that link every town around here. I'm up by Osler, on the 6th Sideroad. I'm meeting businesses in person through November and December 2026, then travelling for the winter, and we keep working together by video call and email until I'm back in Collingwood in spring 2027.

More about me, my apps and my photography at austinlansing.com.

Questions

Things owners usually ask

Do I have to use AI?

No. I use it to build faster and keep prices low. What you get is a website or tool that works like any other. If AI would help inside it, I'll suggest it, and it's your call.

How much does it cost?

Less than you'd expect. While the studio is new, prices mostly cover running costs like your domain and hosting, plus a modest build fee. Every project gets one fixed price, in writing, after a free consultation.

Can we meet in person?

Yes, through November and December 2026. Over the winter I'm travelling, and we work by video call, phone and email until I'm back in Collingwood in spring 2027. Websites and tools don't need me in the room, so the work carries on.

Why do you record our conversations?

Only if you're happy with it. I go back over the recording, sometimes with AI tools, so I don't miss details when I'm working out ideas for you. It's never shared, and if you'd rather not, I'll take notes instead.

I already have a website. Do I need a new one?

Often not. Sometimes the right move is fixing a few pages, adding better photos or one tool. I'll look at what you have and tell you straight.

Who owns the website and the accounts?

You do. The domain, hosting and any connected services are set up in your name. I can manage them for you on a care plan, but they're yours.

How long does it take?

The demo comes first, usually within a week of our chat. After you say yes, most websites take a few weeks, depending on how quickly we gather content and photos. Single tools are often quicker.

Can you take the photos and video too?

Yes. I shoot in person through November and December 2026, and again from spring 2027. In between, I can work with photos you take on your phone, and I'll tell you exactly what to shoot.

What happens if something breaks?

On a care plan, you text or email me and I fix it. Without one, I'll still help, at an hourly rate agreed in advance.

Free consultation

Tell me about your business

A few lines is plenty. I'll get back to you to set up a free consultation. Get in touch before the end of December if you'd like to meet in person.

What are you interested in?